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6 Writing Tips To Turn Your Content Into A Gold Rush

Overthinking or imposter syndrome getting you down? You'll love this one.

If you struggle to write consistently, you might be stuck in a perpetual cycle of perfectionism.

It's toxic.

You sit in front of a blank page.

No clue where to start.

Doubting whether your ideas are even good enough.

Imposter syndrome = the wasp who just won't stop buzzing.

Even worse, you're constantly comparing your work to others.

It's human nature.

So, don't feel bad about it.

This was me for the first year of writing online.

Not only do you struggle with getting started, but it’s stopping you from putting your work out there.

You spend hours crafting the perfect hook, sentence, or CTA but nothing ever feels good enough to publish.

It's frustrating.

It's holding you back.

Worse, it's stopping your audience from seeing your message.

And if they don't see your message, they don't buy from you.

Simple.

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Perfect Ideas = Fallacy

"Perfect ideas" are just normal ideas that have had a ton of work put into them.

Most people wait for the "perfect idea" to come to mind.

Believing if they just do more planning, the magic will come.

They fill the page with a clusterf*ck of words, thinking more = better.

The end result?

Bloated, unfocused writing that doesn't connect.

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Flip the Script

It's time to break free from this toxic way of thinking.

So, how do we do it?

How can we escape the trap of trying to make every word flawless from the start?

By asking a better question.

Instead of:

“What if this isn’t good enough?”

Ask yourself:

“What if my rough draft is the exact starting point I need to create something great?”

Henry Ford, Wolfgang Mozart, and Leonardo Da Vinci were no different to you.

Ford’s first car company failed miserably, and he was fired from his own business, years later he found success with the Model T.

Mozart’s early music needed heavy revisions. If it wasn't more these revisions he would never have created masterpieces like The Magic Flute.​

Da Vinci’s had thousands of unfinished sketches, but these led to masterpieces like the Mona Lisa.

This shift in mindset changes everything.

Suddenly, instead of worrying about imperfections, you’re focused on getting your ideas out on the page.

You stop stressing about how it sounds and start letting the ideas flow.

Think about it.

When you ask:

“What if I just get this draft done?”

Your brain stops obsessing over details and starts making real progress.

You begin to see the momentum building, and before you know it, you’ve got something you can work with.

I go deep on this in my latest project The Copywriter's Handbook.​

It's currently $19 and has over 150 copy tactics inside. This means it costs roughly $0.12 per tactic.

If this doesn't interest you, please feel free to ignore me.

Back to the deep dive↴

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What You Came For

6 writing tips to make your content 20X more effective.

You can start using them as soon as you close this email.

By following this playbook, you’ll:

• Beat perfectionism
• Write more efficiently
• Get your message out faster

Your writing will become clearer, more focused, and your audience will engage more deeply with your content.

You’ll stop second-guessing yourself.

You'll get thick-and-fast results.

Let's dive in.

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1) Ideas don’t come out fully-formed

Forget the myth of the perfect idea dropping into your lap, fully baked.

New ideas are messy.

They need work.

Your job is to shape them.

Stop waiting for the perfect idea to drop out of the sky.

Action steps:

1) Set a timer for 10-15 minutes and write down every idea that comes to mind, no matter how undeveloped.

2) Once your time is up, choose one idea and start expanding it into a rough draft.

Remember:

Messy is okay.

You’re capturing potential, not perfection.

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2) Don't add, instead subtract

Writing is about trimming the fat, not adding more.

Every word should earn its place.

So ask yourself:

"What can I cut?"

Good copy is lean, clean, straight to the point.

Action steps:

1) Take a piece of writing you’ve finished.

Go line by line and ask yourself: “Is this word/sentence crucial to the message?”

2) If it doesn’t add value, cut it.

Trim unnecessary words like “very" and “that."

Aim to cut at least 30% of your draft and focus on clarity.

Remember:

If the words doesn't need to be there, it's working against you.

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3) Just do it

Planning is great, until it stops you from starting.

Don’t get stuck in analysis paralysis.

Get it out there, and refine later.

Action steps:

Start your next project by setting a small, immediate goal.

1) Write 300-500 words without worrying about structure or grammar. Don’t stop to edit.

2) Allow the ideas to flow, and then go back to revise once the draft is finished.

3) Use a time block (like 25 minutes) to encourage focused work.

Remember:

The best writing comes from action, not planning.

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4) Never start with a blank page

Blank pages are intimidating, even for the writing OG's.

So don’t face them, you'll only make your life harder.

Start with a template, a rough draft, anything to get the ball rolling.

Once you’re in motion, everything gets easier.

Action steps:

1) Use a template, outline, or bullet points to give yourself a structure.

2) If you’re stuck, use ChatGPT or another tool to generate a starting point (a rough intro, a few bullet points) to build from.

Remember:

Never start from zero.

Prep your page.

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5) Outwork your self-doubt

It's in our DNA to doubt ourselves.

Everyone feels like a fraud at times.

It's a survival mechanism.

Our brains are wired for self-preservation.

The cure? Reps.

Write more, practice more, put in the hours.

Beat your self-doubt one word at a time.

You can train your writing ability like you can train your muscles.

In fact, the tagline of my latest project is:

"Copywriting is like bodybuilding. This handbook is your gym."

Action steps:

1) Commit to writing every day, even if it’s just for 10 minutes.

2) Track your progress by journaling about what you wrote or learned after each session.

Over time, you’ll build confidence and see growth, even if you don’t feel “ready” now.

Remember:

Your outputs are determined by your inputs.

The more reps you put in, the better you’ll get.

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6) Write first, edit later

Do this and you'll be ahead of 90% of writers.

Ever feel like you’re stuck?

Like you can’t move forward because you’re too busy trying to make every sentence perfect?

Your head feels scrambled.

Why?

Because you’re trying to write and edit at the same time.

It’s like trying to drive with one foot on the gas and one on the brake.

You’re going nowhere.

Writing = Creative (when you're allowing your brain to flow and dump ideas out)

Editing = Analytical (Formatting, grammar, swapping words out, tidying things up)

You're trying to use 2 different parts of your brain at the same time.

Action steps:

1) Start writing, let it all flow out onto the page.

2) Then, once you’ve spilled everything onto the page, come back with your editor’s hat on.

I hardly ever write and edit on the same day.

I write draft one, then come back the next morning ready to cut and swap things out ruthlessly.

Remember:

Write first. Edit later. Separate the two.

Let it be messy. Let it be imperfect.

You’ll thank me later.

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Time to wrap up

That's it for this system.

I hope you implement what we've talked about today.

Keep building, testing, creating, and growing.

I'll see you in a few days,

Morgan

P.S. If you enjoyed this email, you may like the project I just mentioned (The Copywriter's Handbook):

​#1 - Click here to check it out.​

​#2 - Click here for a preview of what's inside.​

​#3 - Click here to hear what people are saying​

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